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Creativity is one of humanity's most enduring assets, with the creative industries generating over £100 billion annually in the UK alone. Today, artificial intelligence, evolving IP frameworks and new distribution models are reshaping how culture is made, owned and valued - often at the expense of the creators themselves. A more equitable investment model is the defining challenge of the next creative economy. AIFA is building it.
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AIFA is a think tank connecting culture with capital. We bring together creative leaders, investors, technologists, policymakers, academics, philanthropists and institutions to examine, debate and direct the forces reshaping the creative economy. Together, we are building the structures that make creativity a serious, sustainable and globally recognised asset class.
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The AIFA Awards recognise innovation and impact across the creative industries - from investors reshaping cultural IP to pioneering applications of AI in film, fashion and music. Launched in 2024 with a red-carpet gala in Lisbon, the Awards moved to London in 2025 with partners including the House of Lords, Asprey and WIRED. The next Awards will take place in July 2026.
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AIFA publishes regular insights on the trends, technologies and economic models reshaping the creative industries. We stay connected to the conversations that matter through our network of creators, innovators, institutions and investors committed to shaping the future of cultural capital.
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AIFA was founded by Leo Crane and Clare Maguire, each bringing over 25 years of experience in the creative industries. Their relationships span institutions including the V&A, Universal Music, Sony Music, the British Film Institute, Sotheby's Institute, WIRED, the British Library, Oxford University, alongside start ups, investor circles and creative leaders from across the globe.
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We work with sponsors and partners to strengthen our ecosystem across culture, academia, finance, technology and innovation. Partnership opportunities include year-round partnerships and the annual AIFA Awards.
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